Marketing Manager

POSITION OVERVIEW:

Our client is seeking an experienced Senior Marketing Manager to lead our Spine Division's marketing efforts. This role requires a combination of strategic thinking, creativity, and hands-on management experience in the medical device industry, specifically focused on spine products. The ideal candidate will have a strong background in marketing spine products, managing a team and a proven track record of successful product launches and marketing campaigns. This is an opportunity to join a company who is dedicated to launching life changing, world renowned products into the market.

Responsibilities:

• Develop and execute comprehensive marketing strategies to drive growth and market share for our spine products.

• Lead cross-functional teams to plan and implement product launches, including coordinating with R&D, sales, and clinical teams.

• Conduct market research and analysis to identify trends, opportunities, and competitive threats in the spine market.

• Create compelling marketing collateral, including brochures, presentations, website content, and sales tools, to support sales efforts.

• Collaborate with key opinion leaders (KOLs) and healthcare professionals to gather insights and develop educational programs and materials.

• Manage the marketing budget for the spine division, ensuring optimal allocation of resources to maximize ROI.

• Oversee the organization of events, conferences, and workshops to promote our spine products and educate customers.

• Provide leadership and mentorship to a team of marketing professionals, fostering a culture of collaboration, innovation, and accountability.

• Track and analyze key performance metrics to measure the effectiveness of marketing initiatives and adjust strategies as needed.
  
  
• Stay abreast of industry trends, regulatory changes, and advancements in spine technology to inform marketing strategies and product development efforts.

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field; MBA preferred.

• Minimum of 8 years of marketing experience in the medical device industry, with a focus on spine products.

• Strong understanding of the spine market landscape, including key competitors, customer needs, and market dynamics.

• Proven ability to develop and execute strategic marketing plans that drive revenue growth and market penetration.

• Excellent communication and presentation skills, with the ability to effectively convey complex technical information to both internal and external stakeholders.

• Demonstrated leadership experience, including the ability to lead cross-functional teams and manage direct reports.

• Analytical mindset with the ability to leverage data and insights to inform decision-making and optimize marketing strategies.

• Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.

• Proficiency in Microsoft Office Suite and marketing automation tools; experience with CRM systems (e.g., Salesforce) is a plus.

• Willingness to travel as needed (approximately 20-30%).

ABILTY TO RELOCATE TO VIRGINIA